A win for Montreal: Eurokracy & Unitronic partner for multi-year deal

Unitronic returns as title partner for 2018 & 2019 calendar years.

MONTREAL, March 5, 2018 – Eurokracy and Unitronic have announced a strategic partnership to help support and develop an ever-growing European automotive enthusiast network. Under the two-year agreement, Eurokracy will officially be promoted as “Eurokracy: Powered by Unitronic”.

The agreement will support a project to expand services at the 2018 and 2019 Montreal editions of Eurokracy. Services such as a family-friendly educational area for children & parents, a private lounge dedicated to educating and servicing Unitronic customers, and the attraction of key influencers serve to enhance the visitor experience for all.

“Supporting the European car community and events like Eurokracy has always been amongst the top of our priorities since Unitronic’s debut. It’s a great way for us to interact directly with fellow enthusiasts who share the same passion for the automotive performance market, learn about what our Clients are looking for from our product lines, and most importantly, show our appreciation for the dedication and trust our Clients have given us over the years,” said Marc Pageau, Marketing Analyst at Unitronic “Eurokracy presents exactly what the automotive aftermarket car scene is looking for; an organized event where people can gather together to talk about cars, enjoy each others builds, and put their hard work to the test on the track with a unique experience that offers a little bit of everything to the attendees.”

Eurokracy is set to take place on June 16 & 17, 2018 at ICAR Experience in Mirabel, Quebec. The agreement with ICAR includes provisions to secure naming rights that would help ensure the success of Eurokracy at the facility.

“Eurokracy has been a part of the Montreal community for 8 years. The partnership with Unitronic, a global leader in advanced automotive software and technology, serves to ensure our commitment of success to our visitors and fans from all over the world,” said Director of Business Development & Marketing, Rick Di Corpo. “Together with Unitronic, we can ensure a bright future as a world-class event and true community asset.”

As part of the partnership, existing competitions such as the ¼ Mile Drag race will be rebranded as being “Powered by Unitronic”. Additionally, 30 minutes of private track lapping time will be allocated exclusively for Unitronic and its customers. Unitronic’s brand will appear on all official print and video media releases, and will appear on all official Eurokracy apparel.

Eurokracy is the global leader with regards to European automotive events. Attracting thousands of spectators from Canada, the United States, and Europe, Eurokracy has been recognized by industry specialists as the go-to event of the year. Hosting competitions such as: a 1.57km long lapping circuit, ¼ mile drag racing, show & shine, low-car limbo, and burnout competitions, Eurokracy is the experience of a lifetime for both adults and children. Tickets may be purchased online at Eurokracy.com.

Unitronic is a worldwide leader in performance software and hardware products for Volkswagen, Audi, Seat, Skoda, Porsche, and other V.A.G. family and has been for nearly 15 years. As a global leading expert in the industry, they have also been involved in the European car scene by taking active part in many community events that assemble VW and Audi car enthusiasts around the globe. See the full range of Unitronic products at GetUnitronic.com.

For further information: Eurokracy Worldwide Media Relations, media@Eurokracy.com.

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