Montreal, Canada April 12, 2016 – For Immediate Release
Continental AG, the world’s fourth largest tire manufacturer based out of Hanover, Germany and Eurokracy, Canada’s largest European automotive trade show event have partnered together for the exclusive rights to display Continental products on the 18th & 19th of June, 2016 @ ICAR Experience in Mirabel, Québec.
The landmark partnership enforces Continental AG’s dominance over premium European automotive tire markets and ensures that future generations of European automotive enthusiasts will be in a stronger position to equip Continental products on their vehicles.
“We are really excited about our recent partnership with Rick Di Corpo and the Eurokracy team and feel that this synergetic union will bring together two impressive and dominant brands with a strong focus on European automotive enthusiasts. Together, Eurokracy, Continental Tire Canada and ICAR Experience, a race track that we are both proud to be a partner with and show case at, we will provide a one-of-a-kind, memorable and exhilarating 2 day experience that fans will look forward to every year in Quebec.” – Rami Makar, Head of Marketing, Continental Tire AG Canada.
Eurokracy has grown to become an internationally recognized brand featured in publications, television programs and on online content creation platforms from as far away as Europe in just six short years. Stretching across two days, Eurokracy is the go-to event for spectators seeking to experience the latest trends in both manufacturer and aftermarket automotive fields.
“Being a premium automotive event in itself, Eurokracy needed an equally premium tire manufacturer on-board in order to secure its position of being Canada’s finest European automotive event. There is no greater pleasure in welcome Continental AG to the family in 2016” – Rick Di Corpo, Director, Marketing & Business Development, Eurokracy Montreal.
By allowing visitors of Eurokracy 2016 the ability to drive their own vehicles equipped with hot-swapped Continental tires on the show grounds itself, Continental and Eurokracy’s commitment to enhancing visitor experience goes above and beyond what can be expected at any other European automotive trade show in North America.
Founded in 2010, Eurokracy is Canada’s largest exclusively European automotive trade show event. Eurokracy attracts thousands of spectators and over fifty vendors from across Canada & the United States. Eurokracy hosts a variety of automotive competitions namely: Show & Shine, Lapping, ¼ Mile Drag Racing, Low Car Neckbreaker Limbo, and Burnout competitions.
About Continental AG
Continental AG, commonly known as Continental, is a leading German automotive manufacturing company specialising in tires, brake systems, automotive safety, powertrain and chassis components, tachographs, and other parts for the automotive and transportation industries. Continental is based in Hanover, Lower Saxony, Germany. Continental is the world’s fourth-largest tire manufacturer. Continental was founded in 1871 as a rubber manufacturer, Continental-Caoutchouc und Gutta-Percha Compagnie. Continental’s customers include all major automobile, truck and bus producers, such as Volkswagen, Porsche, BMW, Volvo, Renault, PSA Peugeot Citroën, Daimler AG, Ford, Iveco, Schmitz, Koegel, Freightliner Trucks, General Motors, Toyota, and Honda.